What Is Search Engine Optimization?
Search Engine Optimization is all about perfecting the content and structure of your website and building links that point to your pages. Of course this is only SEO in a nutshell - a whole lot of research and keyword analysis goes into optimizing your website effectively.
How to Get on Google
Getting on Google isn't too difficult. Most of the time, Google will find your website and add you to their index. However, this is only the beginning. Traffic comes when you're ranked high for specific keywords. If you search for your domain, you'll probably find your website in spot #1. But if you search for a product or service you offer, do you show up?